HOW TO CREATE YOUR PERSONAL BRAND

Written by Marketing Assistant, Issy Hunt.

WHAT IS PERSONAL BRANDING?

Put simply your personal brand is how you promote yourself. It is the unique combination of skills, experience and personality that you want the world to see to help differentiate yourself from the crowd. Personal branding is about telling your story and how it reflects your conduct, behaviour, values and attitudes.

HOW TO CREATE YOUR PERSONAL BRAND

Here are some helpful tips to get you started on your personal brand:

  • Remember that you are telling your story, be genuine in order to gain trust.
  • Decide what skills you’d like to promote to your network.
  • Consistency is key, it is about bringing your brand’s design and message together.
  • There are many platforms you can use for your personal brand, such as:
    • Social media – Facebook, LinkedIn, Twitter, Instagram
    • Networking events – both attending and presenting
    • Flyers and business cards
    • Writing blogs and articles
    • CVs

Professionally, personal branding helps spotlight relevant and important skills that directly relate to your profession. You want to present yourself as a competent, well-skilled and reliable professional. This is with the overall goal of adding value to you in order to sell the services you provide.

Remember my tips on how to create a personal brand above, and for more knowledge sharing visit my LinkedIn.

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